Webinar lead scoring is a CRM-driven process that evaluates webinar attendees based on their level of engagement and interactions. Businesses use this scoring method to assess participant behavior, such as session duration, poll responses, Q&A participation, and post-event actions. AI-powered CRM systems analyze these factors to rank leads, allowing sales and marketing teams to prioritize high-intent prospects. By integrating webinar lead scoring with marketing automation, businesses can personalize follow-ups, nurture attendees with targeted content, and improve conversion rates. This data-driven approach helps companies maximize ROI from virtual events by identifying and engaging the most qualified leads.