Web-based customer support is a CRM module that enables businesses to manage customer inquiries through online channels, such as live chat, email, social media, and self-service portals. This feature centralizes support interactions within a CRM, ensuring streamlined case management, faster response times, and improved customer satisfaction. AI-powered tools enhance web-based support by automating ticket routing, providing instant chatbot assistance, and analyzing customer sentiment. Businesses use CRM-integrated support tools to improve issue resolution, track service performance, and deliver seamless omnichannel experiences. Web-based customer support enhances efficiency and ensures high-quality service delivery.