Web interaction tracking is a CRM feature that records and analyzes visitor interactions on a company?s website, including clicks, scrolls, form submissions, and session duration. Businesses use this data to refine user experience, personalize engagement, and optimize conversion funnels. AI-powered CRM systems leverage interaction tracking to segment leads, trigger automated follow-ups, and predict customer intent. By understanding how visitors interact with digital content, businesses can improve website design, enhance customer engagement, and boost marketing performance. Web interaction tracking helps companies make data-driven decisions that drive higher conversions.