Workflow orchestration is the coordination and automation of multiple CRM workflows across departments to improve operational efficiency. Unlike simple task automation, workflow orchestration manages complex, interdependent processes involving sales, marketing, customer support, and finance. AI-driven CRM systems use workflow orchestration to streamline processes such as lead handoffs, contract approvals, and customer onboarding. This ensures a seamless flow of tasks, reducing manual errors and improving collaboration across teams. Businesses leverage workflow orchestration to scale operations, improve customer experiences, and enhance overall CRM effectiveness.