Website retargeting is a digital marketing strategy that delivers personalized ads to users who have previously visited a website but did not convert. Retargeting works by tracking visitor behavior through cookies and then displaying relevant ads across various platforms, such as social media, search engines, and third-party websites. Integrated with CRM, retargeting enhances lead nurturing by showing tailored offers and reminders to potential customers. AI-driven retargeting campaigns optimize ad placements, ensuring higher conversion rates and return on investment. Businesses use website retargeting to increase brand recall, re-engage lost visitors, and drive sales.