Win probability is a CRM metric that estimates the likelihood of closing a deal based on historical data, deal attributes, and customer interactions. Sales teams use win probability to prioritize deals, allocate resources efficiently, and improve forecasting accuracy. AI-powered CRMs enhance win probability calculations by analyzing patterns in sales cycles, competitor influence, and customer behavior. A higher win probability indicates a strong chance of deal closure, helping sales teams focus on high-value opportunities. By leveraging this metric, businesses can optimize their sales strategy and improve revenue predictions.