A website chatbot is an AI-powered or rule-based virtual assistant that engages with visitors, answers queries, and guides users toward desired actions. Integrated with CRM systems, chatbots capture leads, qualify prospects, and provide real-time customer support. AI-driven chatbots analyze visitor intent and historical interactions to deliver personalized responses, improving engagement and reducing support workload. Businesses use website chatbots to enhance user experience, automate lead generation, and improve customer satisfaction. Advanced bots can escalate conversations to human agents when necessary, ensuring a seamless support experience.