Text analytics in CRM involves using AI and machine learning to analyze customer conversations, support tickets, emails, and reviews. By extracting insights from unstructured text data, businesses can identify sentiment trends, uncover pain points, and personalize customer interactions. CRM-integrated text analytics helps support teams prioritize tickets, sales reps refine their outreach, and marketing teams improve messaging. AI-powered sentiment analysis detects emotional tone, guiding businesses in crafting better engagement strategies. Implementing text analytics enhances decision-making, improves customer satisfaction, and increases conversion rates.