Text mining in CRM is the process of extracting valuable insights from customer conversations, emails, reviews, and support tickets using AI-powered analysis. Businesses use text mining to identify customer sentiment, detect emerging trends, and improve customer engagement strategies. CRM platforms integrate natural language processing (NLP) to analyze large volumes of text data, helping businesses understand customer needs more effectively. AI-driven text mining enhances personalization by predicting customer intent based on language patterns. Implementing text mining in CRM enables businesses to gain deeper customer insights, refine marketing campaigns, and improve overall service quality.