Transactional CRM focuses on managing customer interactions related to purchases, payments, and service requests. Unlike relationship-based CRM, which emphasizes long-term engagement, transactional CRM prioritizes capturing and organizing individual transactions. Businesses in e-commerce, retail, and financial services use transactional CRM to track orders, manage invoices, and optimize payment processing. AI-powered CRM solutions analyze transaction patterns to detect trends, prevent fraud, and enhance customer retention efforts. A well-implemented transactional CRM ensures seamless order management, accurate financial records, and personalized post-purchase interactions.