Sales churn refers to the percentage of customers who stop purchasing a product or service within a given period. It is a crucial metric for businesses that rely on recurring revenue, such as SaaS companies and subscription-based services. High sales churn can indicate customer satisfaction, product value, or competitive positioning issues. CRM systems help businesses track churn rates, analyze customer behavior, and implement retention strategies. By identifying at-risk customers early, companies can proactively engage with them through personalized outreach, loyalty programs, or service improvements. Reducing sales churn leads to higher customer lifetime value (CLV) and more sustainable revenue growth.