Sales negotiation is discussing terms, pricing, and conditions between a sales representative and a potential customer before finalizing a deal. Effective negotiation strategies include active listening, objection handling, and value-based selling. CRM tools track negotiation progress, document customer preferences, and provide sales reps with data-driven insights to enhance deal closure rates. Mastering sales negotiation leads to higher win rates, stronger customer relationships, and increased revenue. Businesses can optimize pricing discussions and create mutually beneficial agreements by integrating negotiation strategies into CRM workflows.