Sales handoff refers to the transition of a lead from one team to another, such as from marketing to sales or from sales to customer success. A smooth sales handoff ensures the customer journey is seamless, preventing miscommunication and lost opportunities. CRM automation helps facilitate sales handoffs by providing detailed lead history, engagement insights, and recommended next steps. Poorly managed handoffs can result in dropped leads, customer dissatisfaction, and decreased conversions. Implementing a structured handoff process improves collaboration between teams and enhances customer experience.