Sales attribution determines which sales activities, touchpoints, or marketing efforts contributed to a closed deal. By tracking customer interactions across multiple channels, businesses gain insights into the effectiveness of their sales strategies. CRM systems with attribution modeling allow companies to measure ROI, optimize outreach efforts, and refine lead nurturing tactics. Standard attribution models include first-touch, last-touch, and multi-touch attribution. Understanding sales attribution helps organizations allocate resources effectively and improve conversion rates by identifying the most impactful engagement points.