A sales quota is a performance target assigned to sales reps, typically measured in revenue, deals closed, or completed activities over a specific period. Sales quotas help motivate sales teams, track productivity, and align sales efforts with business goals. CRM systems are crucial in managing and monitoring quotas by providing real-time performance tracking and reporting. Depending on their sales model, organizations use different types of quotas, including revenue-based, activity-based, and volume-based targets. Proper quota setting ensures realistic expectations while driving motivation and accountability among sales professionals. Regular quota reviews and adjustments help maintain alignment with market conditions and company objectives.