Renewal forecasting is predicting the likelihood of customer contract or subscription renewals using CRM analytics. Businesses can anticipate retention risks by analyzing customer behavior, usage trends, and past renewal patterns and take proactive measures to increase renewals. CRM systems integrate AI-driven forecasting tools to assess renewal probabilities, automate follow-ups, and optimize retention strategies. Accurate renewal forecasting helps businesses improve customer lifetime value, reduce churn, and ensure a steady revenue stream by identifying at-risk accounts before they lapse.