Revenue Per Lead (RPL) is a key sales metric that calculates the average revenue generated from each lead acquired by a business. It helps companies assess lead quality, measure marketing effectiveness, and optimize sales strategies. A high RPL indicates that a business is attracting and converting high-value prospects. CRM systems track RPL by analyzing customer conversion rates, deal sizes, and revenue contributions from different marketing channels. Improving RPL involves refining lead targeting, enhancing sales follow-ups, and focusing on high-intent prospects.