Online Customer Feedback in CRM refers to the collection, management, and analysis of customer reviews, ratings, and survey responses across digital platforms. Businesses leverage CRM-integrated feedback tools to monitor customer sentiment, track brand reputation, and identify areas for improvement. Automated feedback collection through emails, post-purchase surveys, and chatbot interactions ensures real-time insights into customer satisfaction. AI-driven sentiment analysis helps businesses understand trends and take proactive measures to enhance customer experience. Responding to feedback in a timely manner builds trust, improves customer retention, and strengthens brand loyalty. Online customer feedback plays a critical role in shaping business decisions, product improvements, and service enhancements.