Online Reputation Management (ORM) in CRM involves tracking, analyzing, and responding to customer reviews, social media mentions, and feedback to maintain a positive brand image. By integrating ORM with CRM, businesses can centralize feedback from multiple platforms, allowing for quick responses to complaints and engagement with satisfied customers. Proactive reputation management helps companies improve brand trust, attract new customers, and retain existing ones. AI-powered sentiment analysis within CRM tools helps businesses gauge customer satisfaction and adjust strategies accordingly. ORM in CRM is crucial for businesses relying on digital credibility, such as e-commerce and service providers.