A lead intent score is a predictive metric that assesses how likely a prospect is to make a purchase based on behavioral signals and data patterns. Businesses analyze website activity, content downloads, email engagement, and social interactions to assign an intent score. High-intent leads receive prioritized sales attention, ensuring resources are allocated efficiently. AI-driven intent scoring refines targeting efforts and improves conversion rates. By leveraging intent data, companies can personalize outreach, optimize follow-ups, and accelerate sales cycles.