Lead handoff is the process of transferring a lead from marketing to sales once it meets predefined qualification criteria. This transition typically occurs when a marketing-qualified lead (MQL) becomes a sales-qualified lead (SQL). A smooth lead handoff ensures timely follow-ups, preventing lost opportunities due to miscommunication or delays. Businesses implement structured workflows, automated CRM notifications, and sales enablement tools to optimize handoff efficiency. Improving this process enhances conversion rates and strengthens collaboration between marketing and sales teams.