Lifetime Value (LTV) is a crucial metric that estimates the total revenue a business can expect from a customer throughout their relationship. It helps companies determine the long-term profitability of acquiring new customers and informs marketing and sales strategies. Businesses increase LTV by focusing on customer retention, upselling, cross-selling, and personalized engagement. CRM systems track LTV by analyzing purchasing behaviors, repeat transactions, and customer engagement trends. A high LTV indicates strong brand loyalty and sustainable revenue growth.