Lead nurturing involves building relationships with prospects at various stages of the sales funnel, ensuring they receive relevant information and engagement until they?re ready to convert. Businesses use email marketing, personalized content, social media, and retargeting ads to keep leads engaged. Automated workflows in CRM systems help tailor messaging based on lead behavior. Effective lead nurturing reduces drop-off rates and improves conversion potential by keeping the brand top-of-mind. Companies with strong lead nurturing strategies experience higher customer loyalty and improved revenue growth.