Just-in-Time Meeting Prep is a CRM feature that provides sales and support teams with relevant customer insights, past interactions, and key notes right before a scheduled meeting or call. By pulling real-time data from CRM records, this feature ensures that representatives are well-prepared, leading to more productive and personalized conversations. AI-powered meeting intelligence tools analyze customer sentiment, engagement history, and deal progression, offering actionable insights. Businesses using JIT meeting prep enhance client relationships, close deals faster, and improve overall sales performance.