Job routing is the automated assignment of customer service or sales tasks to the most appropriate team members within a CRM system. It improves efficiency by using predefined rules, AI, or workload balancing algorithms to direct tasks to agents based on skills, availability, and priority levels. CRM-integrated job routing enhances response times, reduces bottlenecks, and improves overall customer experience. This feature is particularly useful for support centers, field service teams, and sales departments managing high volumes of leads and customer inquiries.