Interaction History is a CRM log that records all past communications, transactions, and engagements between a business and its customers. This centralized history allows sales, marketing, and support teams to access a comprehensive view of customer interactions, ensuring continuity and personalized service. AI-powered CRMs enhance interaction history by summarizing key conversations, identifying engagement patterns, and providing actionable insights. Businesses rely on interaction history to improve customer relationships, resolve disputes efficiently, and deliver data-driven customer experiences.