A heat score is a lead scoring metric that measures a prospect’s level of engagement based on interactions with a brand?s website, emails, and content. The higher the heat score, the more likely the lead is to convert. CRM platforms calculate heat scores using AI, tracking behaviors such as email opens, link clicks, social media engagement, and time spent on pages. Businesses use heat scores to prioritize sales outreach, ensuring that high-intent leads receive immediate follow-up. Heat scoring is particularly beneficial in high-volume sales environments where managing numerous leads manually is inefficient.