GDPR consent management in CRM ensures that businesses track, store, and manage customer consent in compliance with the General Data Protection Regulation (GDPR). This feature allows companies to collect and document user permissions for data processing, marketing communications, and third-party sharing. CRM systems with GDPR consent management provide automated consent tracking, audit logs, and customizable opt-in forms. Businesses use this functionality to ensure that marketing emails, cookies, and personal data processing comply with legal standards. AI-powered CRM tools enhance compliance by monitoring consent expiration dates and automating re-consent requests. For example, an e-commerce company can send automated emails requesting updated consent preferences when GDPR policies change. Proper consent management reduces legal risks, builds customer trust, and improves data security. However, businesses must ensure transparency in data collection and offer clear options for users to modify their preferences. When properly implemented, GDPR consent management helps companies comply with privacy laws while maintaining customer engagement.