Green CRM refers to environmentally sustainable customer relationship management practices that help businesses reduce their carbon footprint while improving efficiency. This concept involves minimizing paper usage, adopting cloud-based solutions, and optimizing customer communication to be more eco-friendly. Businesses implement Green CRM by shifting from physical documents to digital records, reducing energy consumption in data centers, and promoting ethical sourcing in supply chains. AI-powered CRMs further support sustainability by optimizing resource allocation, reducing waste, and analyzing carbon impact. Companies that prioritize Green CRM often integrate sustainability initiatives into customer engagement, such as promoting paperless billing or offering incentives for environmentally friendly choices. Cloud-based CRMs contribute to sustainability by centralizing data storage and reducing the need for physical infrastructure. While Green CRM offers environmental benefits, it also enhances brand reputation and attracts eco-conscious customers. Organizations adopting Green CRM can improve efficiency, reduce costs, and contribute to corporate social responsibility (CSR) initiatives.