Email Lifecycle Marketing is a strategy that involves sending targeted email campaigns based on the customer?s journey stage. Instead of sending generic emails, businesses use lifecycle marketing to tailor messages to new leads, active customers, and dormant users. Stages typically include acquisition (welcome emails), engagement (product recommendations), retention (loyalty rewards), and reactivation (win-back campaigns). CRMs with email automation, such as HubSpot and Klaviyo, help businesses segment audiences and automate lifecycle campaigns. This approach improves engagement, nurtures leads effectively, and increases customer retention.