Engagement Scoring is a method of ranking customers based on their interactions with a brand across multiple touchpoints, including email responses, website visits, social media activity, and purchase behavior. This scoring system helps businesses identify high-value prospects, prioritize outreach efforts, and tailor marketing strategies based on engagement levels. CRM platforms like Salesforce and HubSpot use AI-driven scoring models to dynamically adjust engagement scores based on real-time activity. By analyzing engagement data, companies can refine lead nurturing strategies, increase customer retention, and optimize sales efforts.