Event-Based Lead Scoring is a method of ranking leads based on specific actions or behaviors, such as attending a webinar, downloading a resource, or engaging with marketing emails. Unlike traditional lead scoring, which relies on static criteria, event-based scoring adapts dynamically based on real-time interactions. CRMs with AI-driven capabilities, like HubSpot and Marketo, assign scores automatically, helping sales teams prioritize high-intent leads. This approach increases efficiency, improves conversion rates, and enhances the alignment between marketing and sales teams.