An engagement funnel is a model used to track and measure how customers interact with a brand, from initial awareness to conversion and retention. This funnel helps businesses understand where prospects drop off and what strategies can increase engagement at each stage. The engagement funnel typically includes stages such as awareness (first exposure), consideration (interactions with content or ads), conversion (purchase or sign-up), and loyalty (repeat engagement). CRMs and analytics tools track these interactions through email responses, website visits, social media engagement, and purchase behavior. By optimizing each stage, businesses can improve conversion rates, increase customer lifetime value, and enhance brand loyalty.