Deal velocity measures the speed at which deals progress through the sales pipeline in a CRM, helping businesses assess sales efficiency and revenue forecasting. A fast-moving deal velocity indicates a well-optimized sales process, while slow-moving deals may signal inefficiencies or obstacles in the buyer journey. CRM platforms track deal velocity by analyzing factors such as response time, average time spent at each stage, and conversion rates. For example, a SaaS company may use deal velocity metrics to identify bottlenecks in the negotiation phase and implement follow-up automation to accelerate conversions. By monitoring deal velocity, sales teams can refine strategies, allocate resources effectively, and improve revenue predictability.