Competitive Positioning is the process of defining how a company differentiates itself from competitors in the market. This involves analyzing competitor strengths and weaknesses, identifying unique selling propositions (USPs), and crafting messaging that highlights key advantages. CRM systems help track competitor interactions, customer feedback, and market trends to refine positioning strategies. Businesses use competitive positioning to establish brand identity, attract the right target audience, and improve product-market fit. Industries such as tech, consumer goods, and financial services rely on competitive positioning to gain a strategic advantage and increase market share.