Customer Intent Data refers to behavioral data that signals a customer?s likelihood of making a purchase. This data is collected from sources such as website visits, product page views, search queries, and engagement with marketing materials. CRM systems leverage AI and predictive analytics to analyze intent signals, helping sales teams prioritize high-potential leads. Businesses use intent data to create targeted marketing campaigns, optimize product recommendations, and improve sales outreach. E-commerce, B2B SaaS, and digital advertising industries heavily rely on customer intent data to drive conversions and improve ROI.