Conversational CRM refers to the use of AI-driven chatbots, messaging apps, and live chat tools within a CRM system to facilitate real-time customer engagement. It enables businesses to automate customer interactions while maintaining a personalized touch. By leveraging natural language processing (NLP) and machine learning, conversational CRM enhances lead qualification, support efficiency, and sales conversions. Features include AI chatbots, omnichannel messaging, and automated responses. Businesses use conversational CRM to provide instant support, nurture leads, and improve overall customer experience. Popular platforms like WhatsApp, Facebook Messenger, and website chatbots are commonly integrated into CRM solutions to drive engagement.