B2B demand generation involves strategies used to create interest and drive awareness of a company?s products or services among business buyers. Common tactics include content marketing, webinars, account-based marketing (ABM), and email campaigns. CRMs play a crucial role in demand generation by capturing lead data, segmenting prospects, and tracking engagement metrics. AI-driven CRMs can score leads based on intent signals, helping sales teams prioritize outreach. Successful demand generation leads to higher-quality leads and a more robust sales pipeline.