Business metrics are key performance indicators (KPIs) used to evaluate a company?s performance and strategic effectiveness. Common business metrics include revenue growth, customer acquisition cost (CAC), customer retention rate, sales conversion rate, and net promoter score (NPS). CRMs generate real-time reports and dashboards to track these metrics, enabling businesses to make data-driven decisions. Monitoring business metrics helps organizations optimize operations, identify trends, and drive continuous improvement for long-term success.