The BANT Framework is a lead qualification methodology that evaluates prospects based on Budget, Authority, Need, and Timeline. A prospect is considered highly qualified if they have the budget to make a purchase, the authority to approve the decision, a genuine need for the product or service, and a clear timeline for implementation. CRMs help sales teams apply the BANT framework by tracking prospect interactions, automating qualification scoring, and guiding follow-up actions. This structured approach increases efficiency and sales success rates.