Buyer readiness stage refers to the level of awareness and willingness a prospect has toward making a purchase. This concept is essential in sales and marketing, as it helps businesses determine when and how to engage potential customers. The buyer readiness process typically includes several stages: awareness, interest, consideration, intent, evaluation, and purchase. A prospect at the awareness stage is just beginning to recognize a need, while one at the evaluation stage is actively comparing solutions. CRM systems track customer interactions to determine readiness and optimize engagement strategies. Businesses use automated lead scoring and personalized content to move prospects through the readiness stages efficiently.