Buyer intent data refers to information that signals a prospect?s likelihood of making a purchase. This data is gathered from online behaviors such as website visits, content downloads, email engagement, and product searches. CRM platforms use AI-powered analytics to track and interpret intent data, helping sales and marketing teams prioritize high-potential leads. Intent data improves personalization, enabling businesses to tailor messages, recommend relevant products, and optimize follow-up strategies. Companies that utilize buyer intent data effectively experience higher conversion rates, shorter sales cycles, and improved customer engagement.