AI-powered retargeting automates customer re-engagement by identifying potential buyers who have previously interacted with a brand but did not complete a desired action. AI analyzes browsing history, purchase intent, and behavioral data to trigger personalized ads, emails, and promotions. Businesses use AI-driven retargeting to increase conversion rates, optimize ad spend, and enhance customer engagement. By continuously refining targeting criteria, AI ensures that retargeting efforts remain relevant and practical. AI-powered retargeting enhances digital marketing campaigns by delivering timely, personalized content that encourages potential customers to take action.